How Likesfor.me Is Adjusting
At Likesfor.me, we are proactively adapting to this change. Our iPad interaction systems will now include a new verification layer that filters out dormant accounts. Only accounts that have posted or engaged actively within the past year will be considered for interactions. This ensures that all new engagements are coming from fresh, active users who pass Meta’s internal activity checks.
This adjustment will not only help clients retain followers that are safe from purges, but it will also improve the overall health and long-term sustainability of their profiles.
Stories Are Now the New Norm for Everyday Users
Another trend to consider is how the average non-creator user behaves on the app. Most users today prefer posting on Stories rather than the traditional feed. Stories offer a more casual, real-time experience and require less effort to produce. While creators still rely heavily on feed content for long-form engagement and reach, Stories have become the go-to for regular users to stay active and connected.
This shift in behavior means that some accounts that may appear inactive in their feed could still be highly active through Stories that something Meta is likely accounting for when determining which profiles to remove.
A Looser Algorithm for Creators Boosting Content
Interestingly, this purge coincides with a softening of Instagram’s content algorithm, especially for creators who are consistently boosting posts. Because the platform is removing so many dead accounts, it now has more space to highlight fresh content. This gives creators who are actively promoting their content a slight edge, allowing them to reach a broader audience with fewer restrictions.
In other words, the algorithm is currently rewarding movement and momentum. If you are actively boosting and publishing content, you're more likely to be favored by the system while it continues to clean house.
Final Thoughts
This purge is not a threat; it's an opportunity. It's a reset button that will help improve the Instagram experience for both creators and users. By removing inactive accounts, Meta is opening the door for better visibility, more meaningful interactions, and improved performance tracking. For creators and platforms like Likesfor.me, it’s time to embrace this shift and optimize for quality over quantit