Repost or Share?? What’s More Important for Instagram Growth in 2025?

Instagram’s latest update has sparked plenty of buzz: the introduction of a repost feature. For the first time, users can reshare other people’s Reels or feed posts directly onto their own main feed something many have wanted for years. But here’s the catch: this feature is still in testing mode, and not every region has access to it.

So the question becomes: if you’re serious about growth in 2025, should you focus on reposts or stick with shares?

Reposts: Still an Experimental Feature

Right now, Instagram’s repost option is not fully rolled out worldwide. Many users are reporting that they don’t see the feature in their app, which suggests Instagram is experimenting and gathering feedback before making it a permanent global tool.

While reposts have potential giving content a second life in followers’ feeds and amplifying reach they shouldn’t be viewed as a primary growth strategy yet. Think of them as a bonus feature rather than a proven driver of visibility.

Shares: Still the Key to Growth

If your goal is to grow on Instagram, shares remain the most reliable currency of reach. Here’s why:

• Explore Page Boost: Instagram’s algorithm strongly considers shares when deciding what content to push to the Explore page, giving your posts visibility far beyond your follower base.

• Virality Factor: Shares, whether to Stories or direct messages, are still the fastest way to spark viral traction.

• Universal Access: Unlike reposts, shares are available to every user in every region.

In short, while reposts may eventually evolve into a powerful distribution tool, shares continue to play a direct role in how Instagram’s algorithm rewards your content.

What Creators Should Do Now

• Prioritize shareability: Create content that people want to send to friends or feature in Stories.

• Treat reposts as extra exposure: If your content gets reposted, that’s great but don’t rely on it for growth.

• Stay updated: As Instagram gathers more user feedback, expect tweaks or even a global rollout of the repost feature in the coming months.

Final Thoughts

For now, the answer to “Repost or Share, what’s more important for Instagram growth in 2025?” is clear: shares still hold more weight.

Reposts may become a valuable growth driver down the line, but until Instagram fully commits to the feature and expands access worldwide, creators and brands should keep focusing on shareability as the foundation of their growth strategy.