Why You Should Still Boost Views and Likes for Old Instagram Posts

Instagram’s algorithm is constantly evolving, and one of the biggest changes in recent years is how it measures content performance. While older posts used to fade into obscurity quickly, the new algorithm evaluates engagement over extended periods—such as 30, 60, or even 90 days. This shift means that boosting views and likes on older posts can still improve reach, engagement, and visibility.

If you’re not actively driving engagement to your past content, you could be missing out on potential growth. Here’s why you should revive and promote your older Instagram posts.

1. Instagram’s Algorithm Tracks Performance Beyond the First 24 Hours

Gone are the days when Instagram only pushed content for a day or two. The algorithm now considers engagement over weeks and months, especially for Reels and carousel posts. If an old post suddenly gains traction, Instagram may start promoting it again to new audiences.

This is why likes, views, and interactions from fresh engagement can breathe new life into old content, pushing it back onto users’ feeds and even the Explore page.

2. The 30-Day and 90-Day Performance Windows

Instagram now evaluates content in broader time frames, meaning:

• 30 Days: If a post continues to receive engagement in the first month, it signals to Instagram that it’s evergreen and worth recommending to more people.

• 90 Days: Some content (especially Reels) can gain traction even months later, particularly if it aligns with seasonal trends or ongoing popular topics.

This means that posts you made weeks ago still have a chance to gain visibility if you put in the effort to keep them active.

3. Reviving Old Posts Increases Overall Profile Engagement

Instagram looks at the total engagement rate of your profile to determine how much organic reach you get. If older posts are re-engaged, it tells Instagram that your content remains relevant and valuable, increasing the chances that your newer posts will also be prioritized.

More engagement = more algorithmic favorability = more organic reach.

4. Reusing and Repurposing Content Saves Time

Instead of constantly creating new posts, you can:

• Reshare old content on Stories to bring in new engagement.

• Pin high-performing posts to your profile so new visitors interact with them.

• Turn older carousels into Reels for a fresh take on existing content.

• Use new captions or hashtags to reach a different audience with an older post.

This is an efficient way to maximize content lifespan while saving time on new content creation.

5. Older Posts Can Resurface on the Explore and Reels Pages

With Instagram’s algorithm now prioritizing longer engagement windows, Reels and high-performing posts have a greater chance of getting recommended even months later. If an old post suddenly gets new engagement, it could land on the Explore page or Reels feed, leading to a fresh wave of views and followers.

Conclusion: Don’t Let Your Best Posts Go to Waste

Instagram’s algorithm now favors long-term engagement, meaning your old posts still have value. By reviving, repurposing, and boosting views and likes on older content, you increase your overall profile performance, maximize your reach, and make the most out of every post.

If you’ve been ignoring past content, it’s time to bring it back to life and make the algorithm work in your favor!